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10 tips for writing web content

1. People don't read - they skim Be concise - avoid redundant and unnecessary words
2. Put the most important content first (you don't know when a user will leave your page)
3. Use bullets, lists and sub-headings to break up sections
4. Use emphasis (bold or italic type) to help users find important content
5. People don't like to scroll Keep your pages short - unless it is a content page, users will click on a link before they will scroll down the page
6. If necessary, break content into logical sections on multiple pages. Remember to provide links forward and backward through the document.
7. Users generally don't read directions, so try to create pages that don't require explanation
8. Use content words as links (avoid "click here")
9. Use an active voice (action verbs, don't start sentences with "There is...")
10. Check your spelling and grammar