Albin O. Kuhn Library & Gallery - Staff Wiki
Writing for the Web
10 tips for writing web content
Be concise - avoid redundant and unnecessary words
Put the most important content first (you don't know when a user will leave your page)
Use bullets, lists and sub-headings to break up sections
Use emphasis (bold or italic type) to help users find important content
Keep your pages short - unless it is a content page, users will click on a link before they will scroll down the page
If necessary, break content into logical sections on multiple pages. Remember to provide links forward and backward through the document.
Users generally don't read directions, so try to create pages that don't require explanation
Use content words as links (avoid "click here")
Use an active voice (action verbs, don't start sentences with "There is...")
Check your spelling and grammar
Albin O. Kuhn Library & Gallery . University of Maryland, Baltimore County . 1000 Hilltop Circle . Baltimore MD 21250
(410) 455-2232. Questions and comments to: Web Services Librarian